How I helped this fine dining restaurant increase it's appeal to a much wider audience in a more relatable way.
Canvas Grill, an upscale fine dining establishment, provides a luxurious culinary journey featuring premium high-end dishes. In addition to their fine dining offerings, they wanted to introduce a takeaway menu with broader appeal, aimed at dieters who enjoy indulging in a cheat meal on the weekends
To break the perception of Canvas Grill as solely fine dining, I used bright visuals and relatable, humorous captions. The campaign hashtag was
"Excuses That Broke Your Diet".
Additionally, a competition was held where followers could share their own excuses for breaking their diets, with a chance to win a cheat meal for two. All in all it was a enjoyable experience creating a campaign that made the brand more relatable to a target audience
